MULTICULTURAL INFLUENCES ON LATVIAN ADVERTISING
Articles
Gunta Ločmele
Published 2017-04-06
https://doi.org/10.15388/VertStud.2010.3.10589
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How to Cite

Ločmele, G. (2017) “MULTICULTURAL INFLUENCES ON LATVIAN ADVERTISING”, Vertimo studijos, 3, pp. 59–71. doi:10.15388/VertStud.2010.3.10589.

Abstract

This paper examines how multicultural influences have contributed to the formation of Latvian advertising today. It deals with the following features of the Latvian advertising: compression of information, personalization, inclusion, elements of graphic design in written texts and expressive language means. Off-grade advertising texts that often are hidden translations from English do not foster the interest of consumers. However, a positive multicultural impact benefits the development of the Latvian advertising language.

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