Šeimienė, Eleonora, and Tamara Jankovič. “Impact of Congruence Between Sports Celebrity and Brand Personality on Purchase Intention: The Case of Mineral Water Category in Lithuania”. Organizations and Markets in Emerging Economies, vol. 5, no. 1, May 2014, pp. 90-104, https://doi.org/10.15388/omee.2014.5.1.14243.