Šeimienė, E. and Jankovič, T. 2014. Impact of Congruence Between Sports Celebrity and Brand Personality on Purchase Intention: the Case of Mineral Water Category in Lithuania. Organizations and Markets in Emerging Economies. 5, 1 (May 2014), 90–104. DOI:https://doi.org/10.15388/omee.2014.5.1.14243.